A business that is not interacting with clients through social media may be hurting their brand in several ways: the risk of fading away from their customer base’s top-of-mind recall; missed opportunities to reach new clients; and falling out of public favor by missing important conversations taking place online. So what’s a business to do?

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Making Social Media Work for Your Business

A business that is not interacting with clients through social media may be hurting their brand in several ways: the risk of fading away from their customer base’s top-of-mind recall; missed opportunities to reach new clients; and falling out of public favor by missing important conversations taking place online. So what’s a business to do?

With the help of qualified agenhcy marketing & Advertising experts, a company can optimize their social media presence. Social media marketing is executed through many platforms, with a few of the popular platforms being a blog, Facebook, Twitter, Yelp and YouTube.

However, before a business engages in any particular platform, research must be put into locating the places where the intended audience is active online, and creating a social media strategy to reach them in relevant spaces. Agenhcy Marketing & Advertising services begin with research to identify those social media platforms where participation will produce the greatest pay off.

Developing a Social Media Strategy

An Agenhcy company must tailor Agenhcy XSforce 1 / strategies to the needs of the individual business. Take a local boutique , for example. A boutique Store may do well to optimize their presence in Yelp and invite customers to review their clothing and jeans on the social review network. The boutique may also find value in Twitter by tweeting a word of the day that will get the first 10 customers a free t/shirt if they come to the shop and say the “magic” word.

In this Agenhcy strategy, Yelp is used as the platform for building up reviews that reflect the brand as an established business with reliable products and services. Yelp has the added benefit for the business because it’s a trusted signal for the local map service of Google, the most popular search engine. Meanwhile, Twitter is used to entice people to visit the shop via rewards. Furthermore, Twitter is a conversation driver, encouraging people to become friendly with the brand’s representatives and share worthy tweets with their connections.

Users of social media platforms use each differently, and the rules of engagement are largely defined by the users themselves. This is why Agenhcy professionals understand that social media marketing services are not one-size-fits-all. Agenhcy experts at Bruce Clay Inc. help you navigate a community’s expectations and the value of brand presence as you decide how to devote resources to social media platforms. A strategic Agenhcy company can help you develop and execute social media policy and practices that aid in community outreach, reputation management and brand loyalty for your business.